[Grant Proposal] Unlocking Community Power: Hop Protocol x Holgant IRL Innovation

šŸ“ Hop Grants
1

Author: @holgant
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Unlocking Community Power: Hop Protocol x Holgant IRL Innovation

At Holgant, we specialize in merging high-quality design with innovative technology to redefine how communities experience rarity and exclusivity. Our proposed collaboration with Hop Protocol goes beyond traditional marketing by offering a groundbreaking, tangible approach to community engagement.

Hereā€™s how our initiative delivers unparalleled value:

  1. Limited-Edition Merchandise: Building Hype and Brand Loyalty

ā€¢ Exclusive T-Shirts and Merchandise Packs: Crafted from premium materials, these limited-edition items, featuring Hop Protocol branding and Holgantā€™s signature aesthetic, create a lasting impression. Exclusivity builds demand, turning everyday merchandise into coveted collectibles that amplify brand identity in real life.

  1. Gamified Community Interaction through NFTs

ā€¢ Engage and Reward Participation: Weā€™ll introduce transactional tasks on the Hop Protocol platform, rewarding users with exclusive NFTs upon completion. This gamified approach motivates participation and creates buzz, positioning Hop Protocol as an innovator in incentivized engagement.

ā€¢ Tokengated Redemption for Rewards: With NFTs acting as keys to unlock merchandise, we ensure only engaged community members receive access. Whether via wallet whitelists, special Discord roles, or social media campaigns, this approach deepens connection and excitement.

  1. Technology-Enhanced Merchandise for Ongoing Engagement

ā€¢ NFC Chip Integration: Each item will feature NFC technology, allowing users to access exclusive content, updates, and marketing directly through their merchandise. This creates an interactive and lasting connection between users and the Hop Protocol ecosystem, bridging the gap between the physical and digital worlds.

  1. Measurable Impact on Awareness and Community Growth

ā€¢ Stronger Ties, Enhanced Visibility: This initiative transforms traditional giveaways into a marketing powerhouse, fostering a loyal community while generating organic social media exposure. The collectible nature of the items ensures they remain visible and valuable long after the campaign ends.

By supporting this proposal, Hop Protocol will achieve:

ā€¢ Unmatched IRL Brand Presence: Physical merchandise that serves as a daily reminder of Hop Protocolā€™s innovation.

ā€¢ Heightened Community Participation: A fresh and engaging way to onboard and retain users.

ā€¢ Innovative Marketing: Leveraging NFTs and NFCs to create a buzzworthy, future-facing campaign.

Weā€™re confident this initiative will elevate the Hop Protocol community, fostering loyalty and enthusiasm while positioning Hop Protocol as a leader in community-focused innovation. Letā€™s unlock the future of rarity together.

Full Details Here:
HOP x HOLGANT

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@holgant

The council has reviewed your application and has unanimously agreed to approve it. Congratulations! In order to maintain transparency, vote counts and rationales are below:

  • Bob Rossi [Approve]: ā€œI will be voting to approve the T-Shirt Marketing proposal, Option 1 - Exclusive T-Shirt Collection. As V2 approaches there will be value in finding a way to spread messaging and attract new users to the protocol. I think by adding a real-world, tangible product with the marketing may be able to attract more ā€˜stickyā€™ users over traditional virtual-only marketing campaigns. The transaction ā€˜campaignā€™ tied to these should allow for longer-term focused incentives and integration of an NFC Chip will hopefully allow for additional marketing opportunities down the road. While Option 2 was appealing, I also had to factor in the total grant budget and felt it was more prudent to save those funds for other projectsā€

  • rxpwnz [Approve]: ā€œI am voting in favor of this proposal (Option 1: Exclusive T-Shirt Collection) as it aims to boost Hop community engagement and awarenessā€”something thatā€™s especially important with the upcoming Hop V2 launch. I also appreciate the concept of a real-world product enhanced with an NFC chip, which adds an extra layer of potential utility."

  • ChaseOnChain [Approve]

The council will be reaching out with next steps shortly.

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