[Grant Proposal] Create a high quality commercial video series that drives awareness to Hop and highlights USDC routes

đź“ť Hop Grants
1

Author: @arbitrumalex

Project Description:

Create a high quality commercial video series that drives awareness to Hop and highlights USDC routes.

Funny, creative commercials like Solana’s are a great way to go viral, capture mindshare, and find new users. Additionally, we can film with known figures from Crypto Twitter to gain more traction.

I believe with my experience leading creative video campaigns at LI.FI & Jumper.exchange we can achieve the goals the Hop DAO has set.

Team Member Roles & Background:
I previously worked at LIFI and Jumper.exchange on the marketing team running socials and creating videos.
Contact Information: Telegram @ arbitrumalex Twitter @arbitrumalex
RFP Category: Marketing Efforts
Requested Grant Size: 350,000 HOP ($7,000 @ current 0.02 per HOP)
Justification: Viral video campaigns drive volume and increase awareness

  • Time (each commercial takes around 10-12 hours to produce x 8 videos)
  • Tools and equipment (video software, voice actors, etc,
  • Experience in shooting commercials and creating viral campaigns

Grant Objectives & Purpose:

  • Increase awareness about Hop and position it as the best and cheapest bridge to move USDC between chains.
  • Increase users and drive volume.
  • Positive community engagment

Project Benefit to Protocol or DAO:

  • Remind crypto twitter Hop is still around and is the cheapest bridge.
  • Drive more users and volume
  • Brand awareness
  • Community engagement

Proof of Concept/MVP: Can check some of my previous work here Arbitrum Alex
Grant Execution Strategy:

  • Methodology: Create 1 commercial per week and track analytics and engagments. 1) impressions 2) likes & comments 3) Are users converting?
  • Milestone Plans: Month 1: Create and post 4 commercials, 1 per week with at least 60,000 impressions total on Twitter.
    Month 2: Create and post 4 commercials surpassing 100,000 impressions, add someone from Crypto Twitter in a commercial.
  • Risk Assessment: n/a
  • Metrics for Success: Surpass 100,000 impressions on Twitter, new users + more volume, positive community feedback (what are the users saying?)
2

@arbitrumalex

The council has reviewed your application and has voted to not move forward with the project. We thank you for your application. In order to maintain transparency, vote counts and rationales are below:

  • Bob Rossi [Reject]: “I will be voting against this proposal. After my review of the applicant’s portfolio, I don’t think the cost for this project would be worth the value added from it. The commercials themselves looked fine, I just believe that HOP would benefit from a more targeted and longer-lasting campaign then provided above. Also, my vote has to factor in the grants total budget - the amount is a sizeable portion of the entire grant project and as such comes under greater scrutiny.”

  • rxpwnz [Reject]: “I am voting against this proposal because the requested funding amount is substantial, and based on the provided examples, I don’t believe these videos would be particularly effective from a marketing perspective.”