Hop Exchange Debuts New Grants Program and Seeks Request for Proposals

🐰Hop Ecosystem
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The Hop DAO is excited to announce the renewal and redesign of its HOP Grants Program. With a budget of 2,250,000 HOP tokens, the Grants Committee has outlined a series of priority projects that will support the growth and development of the Hop Protocol and its DAO. This initiative marks a significant step forward in enhancing the protocol’s functionality, expanding its reach, and strengthening community engagement.

Grant Program Overview

The HOP Grants Program aims to fund projects that provide tangible benefits to the Hop Protocol and its ecosystem. The Grants Committee has curated a Request for Proposals (RFP) list, reflecting key areas where innovation and development are most needed. However, this list is not exhaustive, and the Committee welcomes all applicants with innovative ideas that align with the protocol’s goals, even if their proposals are not explicitly mentioned in the RFP list.

RFP Categories

Developer Initiatives:

Hop v2 Enhancements: As Hop v2 approaches its public release, projects focusing on enhancements and interoperability are highly encouraged. These could include improvements in scalability, security, and user experience that ensure a smooth transition to the new version.

Marketing Efforts:

Community Awareness Campaigns: Proposals for campaigns that spread awareness about Hop, particularly highlighting that it currently offers the cheapest USDC routes, are needed. This could involve organizing ‘quest’ campaigns to engage users or supporting large-scale crypto events to increase visibility.

Community Tools:

Automation Tools: Development of tools like a scanning tool for delegate incentive reporting or a Discord bot to automate minute-taking during bi-weekly calls.

Dashboard Creation: A maintainable Dune dashboard or similar tool that tracks all relevant Hop Protocol metrics, including fees, unique users, and daily transactions.

Governance Enhancements: Proposals that aim to decentralize governance, such as an effective way to migrate Tally votes off the L1 network, or other tools to motivate users to redelegate tokens to active delegates.

Cross-Protocol Innovations:

Airdrop Tracker: A tool to track airdrops across various networks and projects, with integration capabilities for Hop.

How to Apply

Interested applicants are encouraged to submit their proposals through the designated thread in the Hop DAO forum. The application should include a detailed description of the project, its anticipated impact on the Hop Protocol, and a budget outline. The Grants Committee will review all submissions and provide feedback, with decisions communicated directly to the applicants. Please see the below RFP details required for submission.

This RFP list is subject to change based on community feedback and any updates to the Hop Protocol. The Committee also invites the community to suggest additional RFPs that could further benefit the Hop ecosystem.

This is a unique opportunity for developers, marketers, and community members to contribute to the future of Hop. We look forward to receiving your innovative proposals and supporting projects that will drive the protocol forward.

For more information, visit the Hop DAO forum and stay tuned for updates. Questions can also be directed to the Hop Discord community or X account. For questions on the Grant program, or to get feedback on your proposal before submitting, reach out in the grants channel in Discord or DM grant committee members on @BobRossiETH, @rxpwnz, or @ManyFaceChase on X.

Required RFP Submission Details:

Project Name:

Project Description:

Project Links:

Team Member Roles & Background: (Provide applicant background and relevant ecosystem contributions)

Contact Information:

RFP Category:

Requested Grant Size & Justification: (Justify funding alignment with project’s scope)

Grant Objectives & Purpose: (Clearly align the proposal with protocol and/or DAO goals)

Project Benefit to Protocol or DAO: (Explain strategic relevance and potential impact)

Proof of Concept/MVP: (Demonstrate feasibility, if applicable)

Grant Execution Strategy:

  • Methodology:
  • Milestone Plans: (Breakdown deliverables and timelines)
  • Risk Assessment: (Identify challenges and mitigation strategies)
  • Metrics for Success: (Define measurable KPIs)

Additional Information, If Needed:

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Hey there,

I’m excited to see the redesign of the HOP Grants Program and the outlined priorities - congrats on all the work that went into this.

At Gitcoin, we have experience helping DAOs like Hop allocate grants and connect with qualified builders and we’d love to explore a potential partnership to support your grants program.

Our team could help attract attention and manage the grant allocation process. If you would be interested I would welcome the opportunity to discuss how we can collaborate.

Thanks for your time!

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Project Description:

Create a high quality commercial video series that drives awareness to Hop and highlights USDC routes.

Funny, creative commercials like Solana’s are a great way to go viral, capture mindshare, and find new users. Additionally, we can film with known figures from Crypto Twitter to gain more traction.

I believe with my experience leading creative video campaigns at LI.FI & Jumper.exchange we can achieve the goals the Hop DAO has set.

Team Member Roles & Background:
I previously worked at LIFI and Jumper.exchange on the marketing team running socials and creating videos.
Contact Information: Telegram @ arbitrumalex Twitter @arbitrumalex
RFP Category: Marketing Efforts
Requested Grant Size: 350,000 HOP ($7,000 @ current 0.02 per HOP)
Justification: Viral video campaigns drive volume and increase awareness

  • Time (each commercial takes around 10-12 hours to produce x 8 videos)
  • Tools and equipment (video software, voice actors, etc,
  • Experience in shooting commercials and creating viral campaigns

Grant Objectives & Purpose:

  • Increase awareness about Hop and position it as the best and cheapest bridge to move USDC between chains.
  • Increase users and drive volume.
  • Positive community engagment

Project Benefit to Protocol or DAO:

  • Remind crypto twitter Hop is still around and is the cheapest bridge.
  • Drive more users and volume
  • Brand awareness
  • Community engagement

Proof of Concept/MVP: Can check some of my previous work here Arbitrum Alex
Grant Execution Strategy:

  • Methodology: Create 1 commercial per week and track analytics and engagments. 1) impressions 2) likes & comments 3) Are users converting?
  • Milestone Plans: Month 1: Create and post 4 commercials, 1 per week with at least 60,000 impressions total on Twitter.
    Month 2: Create and post 4 commercials surpassing 100,000 impressions, add someone from Crypto Twitter in a commercial.
  • Risk Assessment: n/a
  • Metrics for Success: Surpass 100,000 impressions on Twitter, new users + more volume, positive community feedback (what are the users saying?)
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[Grant Proposal] Automated Community Call Minute Taking

Project Description:

Hop community calls occur every two weeks and are essential for effective governance and community engagement within the Hop Protocol. Accurate and timely meeting minutes are crucial for transparency and ensuring that all community members, regardless of attendance, have access to the discussions and decisions made.

Since May 2023, I have been responsible for recording these minutes. This involves:

  • Attending calls to record the audio.
  • Transcribing audio recordings into text with whisper
  • Correcting for acronyms, industry-specific terms, and lingo unique to our community (e.g., RXPWNS, L2, LP, DEX, ARB, OP, rETH, DAOs).
  • Summarizing the content with ChatGPT.
  • Reviewing and refining the summaries for accuracy and clarity against what was discussed.
  • Posting the finalized minutes to our social channels and forums.

The proposal aims to continue providing this service while progressively automating the process wherever practical. By implementing automation tools, we can enhance efficiency, reduce the potential for human error, and ultimately eliminate reliance on a single individual—thereby removing a single point of failure.

Project Links:
previous meeting minutes: Hop Community Call Meeting Minutes

Team Member Roles & Background:
I’m a long-standing community member, early liquidity provider, Hop delegate, and Hop user since 2021.

Contact Information: Telegram: @thegreg_0 Discord: thegreg.eth

RFP Category: Community Tools

Requested Grant Size & Justification: 135,000 HOP (~$1620 @ current $0.012 per HOP)

Justification:

  • Time Commitment: Each meeting requires about 30 minutes to produce the minutes. Over 12 months (approximately 24 meetings), this amounts to 12 hours of work.
  • Automation Development including:
    • Exploring Discord frameworks for automated bot recording.
    • Exploring compute and storage options for processing and to make audio recordings available for a short period.
    • Creating a programmatic solution for audio transcription.
    • Implementing tools to recognize and correctly transcribe community-specific terminology.
    • Evaluating appropriate LLM API for summarizing minutes
    • Automating the posting of approved minutes to various platforms.

Grant Objectives & Purpose:

  • Accurate Records: Ensure all governance meetings are recorded and accurately documented.
  • Process Automation: Automate the minute-taking process to increase efficiency and reliability.
  • Redundancy Elimination: Remove dependence on a single individual to prevent any single point of failure.
  • Community Engagement: Enhance transparency and accessibility for all community members.

Project Benefit to Protocol or DAO:

  • Transparency: Provides clear and accessible records of governance discussions and decisions.
  • Efficiency: Streamlines the minute-taking process, allowing for quicker dissemination of information.
  • Community Trust: Builds trust through consistent and accurate communication.
  • Sustainability: Establishes a robust system that can operate independently of individual contributors.

Proof of Concept/MVP: N/A

Grant Execution Strategy:

Methodology:

  1. Continuation of Current Practices: Maintain the current standard of minute-taking while developing automation tools.

  2. Automation Development:

  • Research, develop and implement Discord bot for automated recording.
  • Develop a solution for transcribing audio to text.
  • Incorporate learning algorithms to handle specific acronyms and terms.
  • Set up systems to post minutes to the Hop Forum, Discord, X, and Farcaster.
  • Explore options for posting from official Hop Protocol social accounts.
  1. Community Review Process:
  • Establish a process for community members to review iterations.

Milestone Plans:

  • Months 1-2:
    • Research and select appropriate automation tools.
    • Begin testing Discord libraries and transcription software or APIs
  • Months 3-4:
    • Develop and refine transcription solutions.
    • Create a database of community-specific terminology and handles for accurate transcription.
    • Automate the posting of minutes to all designated platforms.
  • Ongoing:
    • Monitor and adjust the system for accuracy and efficiency.
    • Provide regular updates to the community on progress and improvements.

Risk Assessment:

  • Technical Challenges:
    • Challenge: Accurately transcribing specialized terminology.
    • Mitigation: Continuously update the transcription software with new terms and acronyms.
  • Reliance on Technology:
    • Challenge: Potential failures in automated systems.
    • Mitigation: Maintain manual oversight and have contingency plans in place.
  • Community Adoption:
    • Challenge: Ensuring community members embrace the new process.
    • Mitigation: Involve the community in development and provide clear communication about changes.

Metrics for Success:

  • Meeting Coverage: Achieve at least 95% coverage of community call meetings captured and summarized.
  • Efficiency Gains: Reduce the time required to produce minutes by 50% within six months.
  • Accuracy: Maintain a high level of accuracy in transcriptions and summaries, verified by community feedback.
  • Timeliness: Post minutes to all platforms within 24 hours of the meeting.

Additional Information:

  • Expense Management: Any expenses to operate compute or tooling will be carefully reviewed to ensure cost-effectiveness, with a preference for open-source or crypto-supported options where possible (Venice.AI, Akash, etc).
  • Long-Term Vision: Establish a sustainable and scalable system that can be a model for other community-driven projects within the Ethereum ecosystem.
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Hey everyone, super excited to so see applications trickle in! Some quick updates on behalf of the grants council:

Approval / Rejection Dates

In order to operate the grant program more effectively and consistently, the council will be reviewing and approving/rejecting applicants every other Friday going forward. Our hope is that this more rigid timeline will make for a smoother process for the applicants. In order to give the council ample time to review and ask questions, we ask that applicants apply at least 3 days before the approval/rejection date. If posted during that 3 day window, the decision will be made the follow period. Going forward:

  • All outstanding grants and grants submitted by end of day Monday, November 18th will be reviewed and confirmed approved/rejected by Friday, November 22nd.
  • All future grants submitted before end of day Monday, December 2nd will be reviewed and confirmed approved/rejected by Friday, December 6th
  • All future grants submitted before end of day Monday, December 16th will be reviewed and confirmed approved/rejected by Friday, December 20th
  • And so on…"

Application Process

In order to better track and communicate with applicants, we will be creating a separate sub-category for Grants posts. That is not live as of this (will update when ready), but a heads up this is coming.

Dune Dashboard Creators

For any applicants applying for the Dune Dashboard RFP, please note: It was discussed on the 11/13/2024 community call that with the launch of v2, gathering v1 data will be less important going forward. It was recommended that any applicants for the Dashboard be aware of that. Expectation would be to still apply now so the council can set aside funds, however actual work would not start until nearer to v2 launch.

@thegreg.eth / @arbitrumalex / @Sov / @titey

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Required RFP Submission Details:

Project Name: Hop Dune Dashboard and Spellbook

Project Description:

This project entails developing a Hop Protocol Dashboard encompassing the protocol’s utilisation, performance, transition from V1 and V2, and exploration of liquidity movement across chains. As well as incorporating a high-level metrics into the volume, fees, users into the Spellbook. The Spellbook will serve as a query of bridge activities. Decomposing this dashboard further:

Utilisation relates to the active users (retained users and new users), volume (per pool, asset type, and chain), fees (per pool, asset type, chain). These metrics help highlight and realise Hop’s effectiveness within the bridge category.

Double clicking on this, it might be useful to indicate the power users by time period (weekly, monthly, and all-time) both on the liquidity side and bridging side. To make improved decision-making from both the community and the DAO to explore ways of supporting these users in the interaction with Hop (either through internal incentive structures, or other initiatives enabling growth for Hop).

As many liquidity providers have noticed, it’s often difficult to assess how the performance of all pools are, such that they can deploy capital for the most efficient use. What I propose is a solution that tracks APRs for pools based on the underlying fees, enabling visibility into performance.

The transition for V1 to V2 interactions will take some time and gradual improvements, as noted in the V2 documentation. It would be great to highlight this move, indicating V2 success as it gains momentum, specifically I will work to cover tracking volume, fees, and users from these versions.

At Hop’s core it helps build a foundation to resolving fragmentation of liquidity across chains. I’d like to work on metrics that help showcase the flow of liquidity from the source and destination. As a user this can indicate where tokens are flowing and where activity is. And with the initiation of V2 the possibility of Hop’s core messenger will speed up the way applications utilise Hop.

I’d be happy to incorporate community feedback, that was not yet focused on within this scope, as it will be helpful in the development process.

The Spellbook, will contain the metrics for bridge transactions for all supported chains. This would include volume, source, and destination chains and users, the timestamp of the transaction, the token bridged. This way users can develop metrics very clearly and comprehensively for Hop on Dune.

Project Links:

Team Member Roles & Background:

Shogun - Data Analyst

Hi I am Shogun, I have been working on Dune Dashboards for quite some time now, worked with protocols like Railgun, Dolomite, and GMX for their official dashboards. You can visit my profile at https://dune.com/shogun for more info!

I would like to take the initiative of working on the design and development of the Hop V2 dashboard.

My collaborations with Hop, have been closely tied with designing the LTIPP dashboard for Hop, as apart of the requirements outlined for the LTIPP by the Arbitrum DAO. This meant tracking the users, volume, liquidity held by users, incentive distribution, bridge transactions, and fees generated. Which underwent several iterations across months, incorporating V1 pools for Arbitrum:

  • List of all bridge txs

  • List of all Hop Liquidity Providers

  • Pool Breakdown for volume, fees, and TVL

  • List of all pools on Arbitrum

Contact Information:
@shogunfx1 on TG

RFP Category: Dashboard and Analytical Tooling for Protocol Insights

Requested Grant Size & Justification:

The request Grant Size is ($5700 @ current prices 300,000 HOP)

This grant will fund the development for research committed, design & development for both the Dashboard and Spell Book, and the maintenance for six months.

I anticipate the implementations for the project, varying based on pool design. I will ensure to work closely with the development team and review the core logic in the contracts in undertaking the development.

Grant Objectives & Purpose:
The grant’s objective is to highlight Hop protocol’s metrics to a wider audience that can help derive protocol-specific insights, create actionable decisions, and improve the usage of data for Hop amongst the DAO and the community! Thereby, increasing awareness for Hop and invite new users to gravitate, utilise, or build on Hop.

Project Benefit to Protocol or DAO:
Both the dashboard and spellbook, will evidence metrics that validate the measure of success in V2’s introduction, fine-tuning when necessary, and having realised the protocol’s transition taken into effect. This can make transformational insights that can be best utilised for vault changes, adoption of new assets, and increase usage over the platform.

Proof of Concept/MVP: As of my past experienced outlined in background, my contributions will be aligned with maintaining high quality, in the development of the project.

Grant Execution Strategy:

• Methodology:

The project execution follows a flow starting with a two-week research period examining Hop V1 and V2 contract architecture, data structures, and event logs. This includes identifying analytics gaps and gathering community feedback on desired metrics (preserving high quality, accuracy, and remediation when necessary).

Development spans 6-8 weeks, beginning with foundational query creation for transaction tracking and chain-specific adapters. This extends into advanced analytics implementation for liquidity provider tracking, APR calculations, and power user identification. The final development stage focuses on interactive Dune dashboard with a comprehensive overview over the platform.

• Milestone Plans:

Weeks (1-3)
Research and layout the architecture of the contracts, data schema, and identify if auxiliary any endpoints are needed. The focus on these weeks, are to make an understanding of the transactions, identify users, and work on chain integrations.

Weeks 4-6
Deliver complete APR calculations, tracking liquidity providers, covering core metrics, utilisation, performance, transition for V1 to V2, and unfettered access to liquidity movements across chains using Hop. Additionally work on the development of the Spellbook, which would require

Week 7-8
This final phase will undertake assessing all integrations, support community feedback changes, and send it into full production.

• Risk Assessment: (Identify challenges and mitigation strategies)
Technical Risks
Fortunately for Dune, there’s been a wide expansion of networks being supported, therefore cross-chain data consistency, however there still may be some technical challenges with the data, similarly for contract updates for V2, necessitates modular query designs and regular monitoring. Any performance issues with large datasets will be addressed through data optimisation and materialised views.

Operational Risks
Timeline delays from unexpected complexities will be manages through buffer time allocation and regular progress updates. Any constraints, regarding data availability, will be addressed through alternative data sourcing, and comphrensive implementations.

• Metrics for Success: (Define measurable KPIs)

  • Development of the dashboard, completed, and deployed into production within the time frame.
  • Track growth through traction using Dune’s star mechanism.
  • Regularly communicate with the DAO, community, and team to validate success.
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Project Name: Hop V2 Analytics Dashboard

Project Description:

On the topic of “Dashboard Creation,” I propose to offer my experience building data dashboards to create a dashboard that tracks Hop V2 metrics.

This dashboard would be built on the Dune Analytics platform and shared with the community for their needs.

Critical metrics pertaining to Hop V2 will be tracked and illustrated on this dashboard, including fees generated, protocol usage metrics, and performance.

The goal is to provide metrics that allow the community to gauge the performance of Hop V2 and how this performance may be affected by exogenous factors.

Project Links:

The following is a selected portfolio of previous, relevant work:

Team Member Roles & Background:

  • takeabreath
    • Main contributor
    • Hop DAO delegate since May 2023
    • Active community member since October 2023
    • Background in Software Development (including Smart Contract Development), working in web3 for ~4 years now
    • Previously worked for Butter, currently working with Llamarisk

If additional assistance is used to build this dashboard from other contributors, their contribution will be disclosed by @takeabreath.

The $HOP allocated to this grant proposal will be distributed among all contributors based on an internal agreement.

Contact Information:

  • Telegram: @takea_breath
  • Twitter: @_respired_

RFP Category:

Community Tools::Dashboard Creation

Requested Grant Size & Justification:

$5000 USD (or ~252,491 $HOP at $0.019802, the 7-day TWAP for $HOP as of writing this proposal).

Assuming this dashboard takes 200 hours for completion (over a 37-day period), this comes down to ~$25/hour.

Justifications:

  • This figure reflects the time required for the contract audit and engineering of the dashboard, as well as for surveying and assessing feedback from the community (and conducting additional changes, and “credit costs” for periodic dashboard updates).
  • Without offering any concrete examples, $25/hour for completing a Dune Dashboard for protocol analytics seems like a competitive rate in this space.
  • Quality of work is important, and as illustrated in my previous work, my dashboards are created using easily readable, modular queries, which are publicly available and tend to run rather quickly.
    • This level of quality will be reflected in this dashboard as well.

Grant Objectives & Purpose:

The objective of this grant is to provide the Hop DAO community (which includes protocol engineers, delegates, bonders, Liquidity Providers/LPs, and bridgers) with an overview of the protocol’s performance based on the following metrics:

  • Fees generated
  • TVL
  • Reward/yield distribution
  • Potentially more, based on unique Hop V2 features observed on launch of V2 smart contracts

All metrics will be aggregated by blockchain and bridged asset symbol. This allows users of this dashboard to make better business decisions when operating the protocol:

  • Protocol engineers could use this dashboard as a monitoring tool for the protocol’s various components.
  • Delegates could use this data to plan liquidity incentivization campaigns, onboard liquidity for new assets belonging to an underrepresented asset class, and check how the protocol behaves under moments of exogenous market stress.
  • Bonders can use this tool to track chain and asset/token performance to choose which assets would be best to front liquidity for.
  • LPs can track the performance of their positions and track which tokens offer the best opportunity for generating income.
  • Bridgers can use this dashboard to check how much liquidity exists on the destination chain they would like to bridge to.

The aim of this proposal is to ensure that all of the above parties can meet their needs with the proposed Dune Dashboard.

Project Benefit to Protocol or DAO:

To expand on the points made in the previous section, this dashboard benefits the protocol by leveraging Dune to offload the task of calculating and continually serving analytics data on paid-for server space hosted by Hop Labs.

The DAO benefits from having a single reference for numerous metrics which help the community to meet their business needs on Hop. This point is discussed at length in the previous section.

Proof of Concept/MVP:

For an idea on how I intend to organise the metrics and charts for this dashboard, please view my previous work, especially on Hop Liquidity.

The content of the dashboard will obviously differ, but I intend to partition the dashboard in sections (fees, TVL, reward distribution, etc), provide a short explanation of each section, and then present the data to users.

Ideally, one section where LPs can monitor the liquidity of a single pool would also be provided for on the proposed dashboard.

Grant Execution Strategy:

  • Methodology:

    • Initial audit of Hop V2 smart contracts; document critical functions and events which affect or describe the performance of Hop V2
    • Assessment of what metrics can be drawn from this raw data; how can protocol performance be illustrated with raw data from contract event and calldata
    • Survey Hop community for what metrics would be most critical to display on the dashboard based on list of possible metrics generated from previous step
    • Build queries to extract and transform raw event and calldata into selected metrics
    • Chart relevant metrics onto Dashboard
    • Seek Feedback from the community, and iterate on the first version of the dashboard to ensure their needs are met
      • if there are changes that need to be made, I will edit and/or add more metrics to chart.

  • Milestone Plans:

    • Weeks 1-3 The initial audit of the contracts will be done in this time. Assistance from protocol engineers will be sought in this time where required.
    • Weeks 4-5 Will be spent on assessing how the metrics can be built, forming a plan of action, and surveying the community on what additional metrics they would like to see charted
      • protocol engineers may also be consulted during this time based on this feedback
    • Weeks 5-8 Will be used to build the dashboard’s queries, and then chart them on the dashboard.
    • On Week 9, the dashboard will be presented to the community. A feedback loop may be started here, where I ask the community for feedback on the dashboard, and they may propose changes
      • if these proposed changes are feasible, I may go back to working on the dashboard for some time
      • time of completion will be extended in this scenario

  • Risk Assessment:

    • Complexity of Hop V2 Smart contracts (this will become known on V2 delivery)
      • affects time to build dashboard as well as time to run queries
      • to deal with this roadblock, assistance from Hop V2 smart contract developers will be sought
    • Low participation for survey step
      • If there are no or little feedback on the survey to gauge what metrics the community would like to chart, I will just pick the ones I deem most suitable

  • Metrics for Success:

    • All proposed metrics are adequately charted and explained on the proposed dashboard
    • Dashboard is completed after 9 weeks of development
      • if an extension is required based on V2 contract complexities or feedback, this will be communicated before the deadline (or after, if this is due to feedback after the 9-week period)
    • General, positive feedback from community on dashboard delivery
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On behalf of @shogun I’m posting some links for their proposal here since the forum limit their post to only 2. The council should consider these as part of their submission:

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For tracking purposes, below are the applicants who submitted before end of day Monday, November 18th. To be reviewed and confirmed approved/rejected by Friday, November 22nd:

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HOP
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Unlocking Community Power: Hop Protocol x Holgant IRL Innovation

At Holgant, we specialize in merging high-quality design with innovative technology to redefine how communities experience rarity and exclusivity. Our proposed collaboration with Hop Protocol goes beyond traditional marketing by offering a groundbreaking, tangible approach to community engagement.

Here’s how our initiative delivers unparalleled value:

  1. Limited-Edition Merchandise: Building Hype and Brand Loyalty

• Exclusive T-Shirts and Merchandise Packs: Crafted from premium materials, these limited-edition items, featuring Hop Protocol branding and Holgant’s signature aesthetic, create a lasting impression. Exclusivity builds demand, turning everyday merchandise into coveted collectibles that amplify brand identity in real life.

  1. Gamified Community Interaction through NFTs

• Engage and Reward Participation: We’ll introduce transactional tasks on the Hop Protocol platform, rewarding users with exclusive NFTs upon completion. This gamified approach motivates participation and creates buzz, positioning Hop Protocol as an innovator in incentivized engagement.

• Tokengated Redemption for Rewards: With NFTs acting as keys to unlock merchandise, we ensure only engaged community members receive access. Whether via wallet whitelists, special Discord roles, or social media campaigns, this approach deepens connection and excitement.

  1. Technology-Enhanced Merchandise for Ongoing Engagement

• NFC Chip Integration: Each item will feature NFC technology, allowing users to access exclusive content, updates, and marketing directly through their merchandise. This creates an interactive and lasting connection between users and the Hop Protocol ecosystem, bridging the gap between the physical and digital worlds.

  1. Measurable Impact on Awareness and Community Growth

• Stronger Ties, Enhanced Visibility: This initiative transforms traditional giveaways into a marketing powerhouse, fostering a loyal community while generating organic social media exposure. The collectible nature of the items ensures they remain visible and valuable long after the campaign ends.

By supporting this proposal, Hop Protocol will achieve:

• Unmatched IRL Brand Presence: Physical merchandise that serves as a daily reminder of Hop Protocol’s innovation.

• Heightened Community Participation: A fresh and engaging way to onboard and retain users.

• Innovative Marketing: Leveraging NFTs and NFCs to create a buzzworthy, future-facing campaign.

We’re confident this initiative will elevate the Hop Protocol community, fostering loyalty and enthusiasm while positioning Hop Protocol as a leader in community-focused innovation. Let’s unlock the future of rarity together.

Full Details Here:
HOP x HOLGANT