Hop Exchange Debuts New Grants Program and Seeks Request for Proposals

Project Description:

Create a high quality commercial video series that drives awareness to Hop and highlights USDC routes.

Funny, creative commercials like Solana’s are a great way to go viral, capture mindshare, and find new users. Additionally, we can film with known figures from Crypto Twitter to gain more traction.

I believe with my experience leading creative video campaigns at LI.FI & Jumper.exchange we can achieve the goals the Hop DAO has set.

Team Member Roles & Background:
I previously worked at LIFI and Jumper.exchange on the marketing team running socials and creating videos.
Contact Information: Telegram @ arbitrumalex Twitter @arbitrumalex
RFP Category: Marketing Efforts
Requested Grant Size: 350,000 HOP ($7,000 @ current 0.02 per HOP)
Justification: Viral video campaigns drive volume and increase awareness

  • Time (each commercial takes around 10-12 hours to produce x 8 videos)
  • Tools and equipment (video software, voice actors, etc,
  • Experience in shooting commercials and creating viral campaigns

Grant Objectives & Purpose:

  • Increase awareness about Hop and position it as the best and cheapest bridge to move USDC between chains.
  • Increase users and drive volume.
  • Positive community engagment

Project Benefit to Protocol or DAO:

  • Remind crypto twitter Hop is still around and is the cheapest bridge.
  • Drive more users and volume
  • Brand awareness
  • Community engagement

Proof of Concept/MVP: Can check some of my previous work here Arbitrum Alex
Grant Execution Strategy:

  • Methodology: Create 1 commercial per week and track analytics and engagments. 1) impressions 2) likes & comments 3) Are users converting?
  • Milestone Plans: Month 1: Create and post 4 commercials, 1 per week with at least 60,000 impressions total on Twitter.
    Month 2: Create and post 4 commercials surpassing 100,000 impressions, add someone from Crypto Twitter in a commercial.
  • Risk Assessment: n/a
  • Metrics for Success: Surpass 100,000 impressions on Twitter, new users + more volume, positive community feedback (what are the users saying?)